Although, they might prefer to play in a single mode experience to multiplayer. As a result, there is no better time than now for game developers and advertisers to capitalize on this captive audience.ĭuring the pandemic, many consumers have been using gaming platforms as a digital place to socialize, mingle and interact with friends and family besides for entertaining purposes only. These new mobile game players are likely to spend money in-game on average $10.51 higher than those being spent by the existing gamers. The rise in the number of new gamers is here to stay!įacebook Gaming reported that there had been a surge in new game players who started playing after the beginning of COVID-19 outbreak and many of them continue to play games till today. Key Highlights for Game Developers and Marketersġ.
PUBG Mobile from Tencent, the top game in 2019, fell to No.4 in 2020.
Among Us then quickly became a viral hit in the second half of 2020.įor the No.2 and No.3 ranking, the names remain the same as in 2019, with Garena Free Fire and Subway Surfers respectively. This popular game only had 14.5 million all-time downloads at the start of 2020. On the other hand, core gamers generate 66% of ad spending and 55% of time spent on mobile games.Īccording to Sensor Tower, Among Us emerged as the top mobile game in 2020 with 282 million downloads across the App Store and Google Play.
According to AppAnnie, in 2020, casual games dominated download activities, accounting for 68% of all mobile games, driven mainly by the popularity of easy-to-use games such as Among Us, ROBLOX and My Talking Tom Friends. Most of the ad creative in H1 2020 was video creative, occupying 46%, followed by image creative, occupying 28%. Meanwhile, casual and midcore games take a similar share, at about 30% of all types of creative. SocialPeta, an ad and marketing intelligence platform, reported that hardcore games are the largest media buyer, taking 42.3% of all creative artworks. And 68% of mobile gamers play their favorite game every day, with an average of 47 minutes for one session, according to 2CV. Gamers spend an average of 6 hours 20 minutes each week playing games. 43% of women play mobile games more than five times a week, whereas only 38% of men play that often, as quoted by Forbes. The mobile gaming gender split is 51% female and 49% male. Data still shows that more than ⅔ of internet users aged 55 to 64 around the world play video games, indicating that there is still a huge opportunity awaiting. Let’s win big in 2021 together!!! Overall Gaming Market Industry Statistics for 2021Īlthough gaming adoption rates amongst older generations (55-64) aren’t as high as they are for Gen Z (16-24) and millennial (25-34). Being shown below are the mobile gaming statistics for game developers and advertisers that want to be part of this growing industry. Many mobile gamers who started playing after the beginning of COVID-19 outbreak are still playing today with statistical data indicating that they tend to spend more money on in-game items as compared to existing players. With more people staying home due to shelter-in-place and social distancing measures during the ongoing global pandemic, this has brought a surge in the entry of new game players and the re-engagement of churned users/gamers. The number of gamers is still increasing and expected to exceed 3 billion by 2023. According to Newzoo, the global games market revenues is projected to reach $189.3 billion in 2021 with 2.8 billion gamers. The sector has now grown to be bigger than movies and sports combined, driven mainly by the mobile games segment. So, when you don't have the wherewithal to boot up a console, the mental fortitude to read a book, or the apathy to stare at a wall all afternoon, take your mind off the world with the 20 best mobile games to play in 2020.In 2020, we’ve all seen a remarkable growth of the gaming industry that no one never expect to see before. You might as well download a collection of the newest releases, retro throwbacks, mind puzzlers, and more to pass the time.
These titles range from free, to flat rate, to, yes, a few with microtransactional systems that ask you to pay for stuff in-game, which is not always a terrible model. But that issue aside, you can find quite a lot of stellar downloads for your handy palm pilot in the App Store (or in Apple Arcade) and for Android. Sure, there are few gaming markets that are as controversial when it comes to microtransactions and over-saturation than the mobile gaming market. Contrary to what Reddit threads say about "dirty casuals" who dabble in mobile games for fun, you stand with us, a perfect and fully formed Gamer™. Believe it or not, if you own a smartphone and have even touched Candy Crush, you're a video game player.